Bundle Solutions for DTC Brands

Increase AOV, improve unit economics, and drive customer lifetime value

Leave your email and I'll get in touch

Get a free consultation about custom bundle solutions for your Shopify store

DTC Brands Face High Acquisition Costs

Need to maximize first purchase value and build immediate product loyalty.

High CAC requires larger initial orders to reach profitability
Customers hesitant to commit to full-size products without trying
Single-product purchases don't showcase full product range
Difficult to move customers to subscriptions

DTC Bundle Strategy Platform

Starter kits, discovery sets, and subscription bundles optimized for DTC economics.

Discovery bundles: mix sample and full sizes
Starter kits for new customers with onboarding
Subscription conversion: try-then-subscribe bundles
Tiered bundles matching customer acquisition spend
Gift-able bundles for referral marketing
Refill bundles for retention
Bundle analytics tracking AOV and LTV impact

Real-World Examples

Discovery Set

3 travel sizes + 1 full size - $45 entry point, customers discover favorites, 70% convert to full-size subscriptions

Ultimate Starter Kit

Complete product system with getting-started guide - $120 AOV covers acquisition cost in first purchase

Frequently Asked Questions

How do bundles improve DTC unit economics?

Bundles increase first purchase AOV, reducing payback period for acquisition costs. Discovery sets drive repeat purchases of full-size products, while subscription bundles maximize LTV.

Can I create bundles that drive subscription adoption?

Yes! Offer trial bundles with mixed sizes, then one-click upgrade to subscription on products they love. Dramatically higher subscription conversion than forcing commitment upfront.

How do I optimize bundle pricing for profitability?

Bundle analytics show AOV, margin per bundle type, and LTV of bundle customers vs single-item buyers. Use data to optimize bundle composition and discounts for maximum profitability.